Meet the Onomists

The principals of Onomy Labs have multidisciplinary educational backgrounds and experiences that combine to form an interdisciplinary approach to design and business. We consciously bring the four major creative disciplines of art, science, design, and engineering together in our work.

Scott Minneman, co-founder of Onomy Labs, has long been engaged in, and with, the practice of interdisciplinary design. This manifests itself in his own background of architectural and engineering design (BA, BS, and MS from MIT; PhD from Stanford), embedded systems, interactive video, installation art, and rock climbing, as well as his research interests in applying technology to support group design work. Scott has worked on interactive robotics for the physically challenged, and communication aids for deaf and non-vocal individuals. As a scientist-collaborator in the PARC Artist-In-Residence (PAIR) program, Scott did installations at the Yerba Buena Center for the Arts in San Francisco, The Friends of Photography, a Sony JumboTron on the facade of a nightclub on Sunset Boulevard in Los Angeles, SIGGRAPH, and a single-wide mobile home in Goleta, CA.

Dale MacDonald, co-founder of Onomy Labs, has developed new processes for manufacturing CMOS non-volatile memories, built and performed with his own electronic musical instruments and spent a lot of time at the beach. At Xerox PARC he made more CMOS processes, co-designed equipment for processing large-area electronics, studied the work practices of electronics designers, built systems for large public interactive displays, done corporate and non-corporate performance art, hacked a ton of code in too many languages, designed lights for dance, museums, rock and roll, and installations, been president of the Asian American Dance Performances Board of Directors, and completed an MFA in Art Practice at the University of California, Berkeley.

Ken Toren serves as VP of Marketing and Business Development. Prior to Onomy, he started several technology companies, raised over $20 million in venture capital, directed sales growth and strategic expansion, and managed subsequent mergers and acquisitions. Ken was co-founder/VP Marketing for REDmedic, Inc, a leader in personal medical information services. He has been CMO of LonMark International (associated with Echelon Corp), a global membership organization promoting the use of open, multi-vendor control systems and standards for building, transportation, utilities, industrial and home automation; CEO of Grey Zone, Inc, providers of secure extranet management systems; and co-founder/CEO of KickFire, a provider of web-based marketing automation software. Ken also has extensive experience in non-profit fundraising and has managed campaigns totaling over $200 million. As a professional executive and voluntary leader, he has worked with numerous local and worldwide service agencies designed to promote quality of life, human rights, public policy, diversity, inclusion, economic development, culture and art. He currently serves on the Board of Directors of the San Andreas Regional Center for developmentally disabled. Ken has a Masters degree in education from Temple University.

Mark Chow, co-founder of Onomy Labs, has a background in media production and engineering. He earned degrees in architecture and electrical engineering from MIT and a Masters degree in education from Stanford, and studied filmmaking with Ricky Leacock (documentary film) and Ralph Rosenblum (feature film editing). He was an assistant director and video editor at public television station WGBH-TV in Boston; a lecturer in telecommunications at the College of San Mateo; and a video producer and researcher at Xerox PARC. While at PARC, he also ran two educational programs that immersed California school superintendents and high school students in the corporate research environment. He is the co-author of a chapter in the Morgan Kauffman book "Robots for Kids." Mark was the location sound mixer for the independent film "Black-Eyed Dog"; he is on the board of directors of KCAT in Los Gatos; and he plays bass and does audio engineering for a rock and roll band.

Advisory Onomists

Mark Resch co-founder of Onomy Labs, is an entrepreneur and artist. Resch was President and CEO of CommerceNet, a nonprofit industry consortium addressing critical issues in Internet commerce. At Xerox Corporation, Resch was General Manager of New Software and Internet Opportunities in the Document Services Group; he also managed www.xerox.com. Prior to Xerox, Resch was a founder and Vice President of Operations at Luna Imaging Inc.; Vice President and Director of Computer Imaging at CRSS Architects, Inc.; and Director of Graphic Arts at Computer Curriculum Corporation. Resch was assistant professor of Computer Art in the School of Humanities and Social Sciences at Rensselaer Polytechnic Institute, and served as co-chair for the Association for Computer Machinery's Special Interest Group on Computer Graphic and Interactive Techniques (SIGGRAPH) in 1993. He is a co-founder of Onomy Labs, was the CEO of Creative Commons, and consults for the Banff Centre, Alberta, Canada. Resch is originally from Chicago, Illinois, and holds a BA in History from Grinnell College and an MFA from the School of the Art Institute of Chicago.

Anne Balsamo co-founder of Onomy Labs, researches and investigates the relationship between culture and technology. Her first book, Technologies of the Gendered Body (Duke UP) examined the gendered implications of emergent bio-technologies. Her more recent research focuses on the development of new media genres and the reproductive qualities of new media technologies. Anne was the director of a graduate program in information design and technology at Georgia Tech. She then went on to join the Research in Experimental Design group at Xerox PARC. She is currently working on a new book called Designing Culture that discusses aspects of the technological imagination at work. Anne is a co-founder of Onomy Labs and is currently Director of the Institute for Multimedia Literacy at the Anneberg School at the University of Southern California. She holds a doctoral degree in mass communications and cultural studies from the University of Illinois.

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